Your own storeinstead of renting
The Shopify alternative for growing brands.
Shopify is a good start. But when your store needs more than the system can do, you need an alternative that grows with you: a custom online store built for your products and processes.
Get in touchApp subscriptionsadd up
A new app for every feature, a new fee every month. At some point you work more against Shopify than with it.
ChecklistDoes Shopify still fit?
How you know Shopify is no longer enough.
These are the points we hear most often from brands looking for a Shopify alternative.
Too many apps
Your store only runs with a dozen apps. Each one costs extra, each one slows things down and every update can break something.
Rising fees
Plan, app subscriptions and transaction fees grow with your revenue, without your store doing more.
Rigid checkout
Custom rules for shipping, discounts or payment methods can only be implemented to a limited extent.
Complex products
Variants, configurators or made-to-order products don’t fit Shopify’s product logic.
B2B requirements
Customer prices, company accounts and invoice payment are only available with Plus or through more apps.
Integrations
ERP, PIM or inventory systems only connect through workarounds, and data is maintained twice.
Honestlycompared
Shopify, Shopify Plus or a custom store?
An honest comparison. Shopify isn’t bad, it just isn’t made for every store.
| Costs | Transaction fees | Checkout | B2B | Complex products | ERP & integrations | Code & data | Time to launch | |
|---|---|---|---|---|---|---|---|---|
Shopify | Monthly plan plus app fees | Extra fee with external payment providers | Standard, barely customizable | Only through apps | Fixed variant logic | Through apps and workarounds | Shopify’s platform | Ready right away |
Shopify+ | High monthly plan plus apps | Lower extra fee | Extensible within Shopify’s limits | Basic features included | Fixed variant logic | Through APIs with limits | Shopify’s platform | Ready quickly |
Us | One-time development, then hosting and maintenance | No platform fee | Fully customizable | Built around your processes | As complex as needed, including 3D configurators | Directly to ERP, PIM and CRM | Your code, your data | A few weeks to months |
Fairwhen you should stay
When Shopify is still the right choice.
Not every store needs an alternative. In these cases we recommend Shopify ourselves.
Quick start
You want to go live within days and first test whether your product sells.
Small catalog
A few products with simple variants that fit the standard structure well.
Standard processes
Shipping, payment and discounts work for you the way they do for most stores.
Small budget
It’s too early for a custom store. Then a store builder is the sensible choice.
Tailor-madeinstead of Shopify
What we build instead of Shopify.
Depending on where Shopify hits its limits for you, here is the right solution.
- 500M+euros in revenue processed through our stores.
- 100%custom code. No site builder, no compromises.
- 1team, from concept to go-live.

„Our old store was at its limit. Now we sell products that simply weren’t technically possible before.“
FAQHonest answers
Questions about the Shopify alternative.
Your question isn’t here? Write to us, we usually reply the same day.
Ready, set - go?
Let’s get started today and talk about your project. Remember: your products can do more.