How much does branding cost for startups?

At Slap Apps, professional startup branding starts at €680. Depending on the scope—whether it's just a logo or a complete corporate design—the packages range from €680 to €2,399. This is significantly cheaper than specialized branding agencies, which often start at €10,000+.

How long does a branding project take?

A complete startup branding project takes us 2-3 weeks. The Lite package is often ready in 1-2 weeks. In comparison, large agencies often need 6-8 weeks.

When should I start branding?

As early as possible. Ideally, in parallel with product development, but at the latest before the first customer contact. Early branding prevents expensive corrections and creates a professional impression right from the start – even with investors.

A logo is the beginning, but it's not complete branding. Without a defined color system, typography, and style guide, you can quickly end up with an inconsistent appearance. That's why our Lite package always includes a logo + CI guide.

Can you also design our MVP or app?

Yes! That's our advantage: we don't just develop your branding, we can also integrate it directly into your MVP, app, or website. Everything from a single source – without any friction between design and development.

What sets you apart from large branding agencies?

Three things: 1) Startup-friendly prices (from $680 instead of $10,000+), 2) Fast implementation (3 weeks instead of 3 months), 3) Personal contact – you work directly with the founders, not with changing project managers.

Do I get all the files and usage rights?

Yes, of course. You get all the source files (AI, SVG, PNG, etc.) and full usage rights to your branding. No hidden costs, no license fees.

Branding for startups. Professional from day one.

We develop brand identities that convince investors, win customers, and grow with your startup. Starting at €680.

Request branding now

100% Made in Germany

By founders for founders

Experience: Siemens, Engel & Völkers

Why branding is not a luxury for startups

Convincing investors

Professional branding signals seriousness. Startups with strong brands are valued more highly and find it easier to obtain funding.

Building trust

Today's customers don't just buy products—they buy brands. A consistent brand identity creates trust from the very first second.

Differentiation

In crowded markets, strong branding makes all the difference. If you look like everyone else, you'll get lost in the crowd.

Scalability

A well-thought-out design system grows with your startup – from the landing page to international expansion.

5 branding mistakes that cost startups money

Modular logo: Generic logos from Canva or Fiverr look unprofessional.
Inconsistency: Different colors on the website than in the pitch deck? That's confusing.
Design without strategy: A ‘pretty’ logo without clear positioning is useless.
Starting too late: Postponing branding leads to expensive corrections later.
Thinking too expensive: Professional branding doesn't have to cost €10,000+.

What we develop for your startup

Logo design

Custom logo in 4 versions (primary, secondary, icon, monochrome)

Color system

Primary and secondary colors with hex codes and application rules

Typography

Font selection for headlines, body text, and UI – with licenses

Brand Elements

Patterns, icons, illustration style for recognition

Style Guide

Documentation of all rules – for your team and external partners

Social Media Templates

Reusable templates for posts and stories

Pitch Deck Design

Professional presentation for investors (optional).

Outdoor Advertising

Large screen formats or building advertising for physical business models.

Transparent pricing – no surprises

Lite

680€

All the essentials for consistent and CI-compliant designs.

Custom logo in 4 versions
CI & style guide
1 custom brand element
1 x design of your choice (e.g., business card, flyer, social media post)

Inquire now

Essential

1.440€

For small teams with a long-term vision who want to build their brand.

Everything from the Lite package
Comprehensive style guide
2 designs of your choice (e.g., business cards, flyers, social media)
Individual revision sessions

Inquire now

Corporate

2.399€

Corporate-level brand design: tailor-made & detailed.

Everything from the Essential package
Animations for logos, elements, etc.
Digital brand portal for easy sharing with external guests
3 designs of your choice (e.g. business cards, flyers, social media)

Inquire now

4 steps to your startup brand

Days 1-3

Discovery

Kick-off call, analysis of your vision, target audience, and competition

Day 4-7

Concept

Mood boards, initial design directions, positioning

Day 8-14

Design

Logo development, color system, typography, brand elements

Day 15-21

Finalization

Style guide, file export, handover

Why startups trust us

100% Made in Germany

Personal contact, no offshore teams.

By founders, for founders

We know what it's like to start with a limited budget.

Fast implementation

Get everything you need—in just a few days.

Everything from a single source

Branding + MVP + app + web – seamlessly integrated.

Startup-friendly prices

Professional branding doesn't have to use up your seed round.

Your contacts

Albert

M. Sc.

Albert develops quickly. Really quickly. With an eye for detail and clean architecture, he builds web and mobile apps that not only work, but inspire. Thanks to his experience at Siemens, he combines enterprise know-how with the flexibility of a startup.

Cool!

Albert

M. Sc.

Learn more

Moritz

M. Sc.

Moritz turns ideas into tangible products. He designs software that works intuitively and looks powerful—and develops brands that stick in your mind. Thanks to his experience with global brands such as Engel & Völkers, he brings strategic thinking and visual strength to every project.

Cool!

Moritz

M. Sc.

Learn more

FAQ

Can't find your question? Get in touch with us directly!

Ready for your startup brand?

Start now